Pepsi Cups Released

Walker Design Group has designed the Pepsi cups for Admiral Beverage's 'Summer of Funshine' local and regional promotion. This series of cups features several high-profile events that Pepsi sponsors around the community, such as Western Art Week, Voyagers baseball and the Montana State Fair, all hosted in Great Falls, Montana.

Striking graphics highlight the various discount promotions from each individual vendor - all while giving the consumer something interesting to wrap their hands around. The popularity of soda pop is at an all-time high, and account for more than a quarter of all drinks consumed in the United States.

Pepsi continues to keep itself fresh by updating much more frequently than Coke, and that was an important characteristic to keep in mind when we set out to design the second round of cups. Reinforcing the Pepsi brand by creating colorful, unique and approachable cup designs was the key to the success of this campaign.